The main aim, creating a well-known brand beyond Instagram and attracting customers interested in high-end wear, was a challenge that seemed daunting at first. Our expertise in brand positioning and digital marketing ensured the challenge was executed efficiently.
Before we joined Alphalete Athletics, they were operating without a Google Merchant account, meaning that Google Shopping ads were not available. At the time, all of their marketing strategies were handled single-handedly by in-house personnel.
Their Google Ads stats were nothing to write about as the results were poorly tracked. Paid ads amounted to no clicks or conversions, and there was absolutely no form of SEO strategy to optimize their website. In summary, Alphalete Athletic had no team or professional and was ready for a new approach.
We took an in-depth analysis of their Search Engine Optimization (SEO) and their Conversion Rate Optimization (CRO) stats to identify their strengths and weaknesses.
We joined Alphalete Athletics two weeks prior to their 2020 Pre-Black Friday and Black Friday Sales campaign. The entire campaign was pushed out massively to create anticipation for their upcoming products, and the results received, according to the stats viewed, were stunning. In addition, we also did their advertising for regular launches and the results-fantastic.
We helped them solve this by discovering their products were not transferred adequately from their Shopify Account to the Google Merchant Account.
We solved the mishap by inputting all their products (over 500+) manually and finally imported them to Google Shopping.
(Previously was 12.6)
In addition, we installed trackers in every published ad for proper documentation and understanding of which ad types are bringing in the most sales to further optimize and drop costs.
Alphalete Athletics also enjoyed regular SEO & CRO consulting as they received free tips on making their websites rank faster, load faster, and become more optimized.