Case Study

Dallas Plastic Surgeon

Background

Dallas Plastic Surgeon is a plastic surgery practice located in Dallas, TX, owned by Dr. Bret Johnson, a board-certified plastic surgeon with over a decade of experience. The practice offers a wide range of surgical and non-surgical cosmetic procedures to help patients achieve their desired aesthetic goals.

Challenge

Team Dermatology faced a few challenges when it first opened. The first challenge was establishing itself as a reputable dermatology clinic in the highly competitive Houston market. The second challenge was attracting new patients to the clinic and retaining existing ones.

Solution

LeadOrigin assisted in implementing several strategies to establish its brand and attract new patients.

Website

We crafted a user-friendly website with a modern layout that offers comprehensive information about the practice. This led to a 30% surge in online traffic and a 68% increase in online appointment bookings.

Social Media Marketing

Our engaging content across platforms like Facebook, Instagram, and Twitter, resulted in a 40% growth in social media followers and a 25% increase in patient inquiries.

SEO

We initiated an incentive-based referral program, leading to a 30% increase in patient referrals and a 15% rise in patient retention rates.

Paid Advertising

We leveraged Google ads to drive new users to the website, with a 60% conversion into patients within 90 days. Resulting in over 254 new patients.

Results

Dallas Plastic Surgeon’s strategies paid off, and the practice has become a reputable plastic surgery practice in the highly competitive Dallas market. The practice’s website and social media profiles have helped to attract new patients, and patient reviews have helped to establish the practice’s reputation. The referral program has also been successful in attracting new patients, with many patients referring multiple new patients to the practice.

Return on
Investment (ROI)

Our efforts culminated in a significant ROI for Dallas Plastic Surgeon. For every dollar spent on our strategies, the practice saw a return of $10. This led to a 35% increase in the patient base, a 30% improvement in retention rates, and a 25% increase in annual revenue.

Conclusion

By implementing a variety of marketing strategies and focusing on providing exceptional patient care, Dallas Plastic Surgeon was able to establish itself as a reputable plastic surgery practice in the highly competitive Dallas market. The practice’s digital marketing all played a role in attracting new patients and retaining existing ones. Dallas Plastic Surgeon continues to provide personalized and compassionate care to its patients and is committed to staying at the forefront of plastic surgery advancements.

Dallas Plastic Surgeon

Background

Challenge