Case Study

Lakhani & McGrath, PLLC

Background

Lakhani & McGrath, PLLC is a personal injury law firm located in Houston that specializes in handling a range of cases, including auto accidents, 18-wheeler accidents, drunk driving accidents, workplace injuries, and more.

Challenge

Lakhani & McGrath, PLLC faced several challenges when it came to marketing their legal services. The first challenge was that they needed a comprehensive online presence, including a user-friendly website and effective marketing campaigns, to attract potential clients. The second challenge was that they needed to establish themselves as a reputable law firm in the highly competitive Houston market.

Solution

LeadOrigin assisted in implementing several strategies to establish its brand and find new cases.

Branding

By developing a new logo, brand messaging, and overall branding for Lakhani & McGrath, PLLC to accurately represent their legal services and expertise.

Website

Crafting a modern, user-friendly website that provides information about the firm’s services, staff, and location. The website allowed potential clients to request a free consultation and provided resources for those seeking legal assistance.

SEO

Implementing a comprehensive SEO strategy to improve the website’s visibility in search engine results pages and attract potential clients searching for legal services related to personal injury cases.

Paid Advertising

Launching and optimizing paid advertising campaigns on Google and social media platforms to increase brand awareness and attract potential clients.

Results

The new branding accurately represented their legal services and expertise, and the modern, user-friendly website and paid advertising campaigns helped to attract potential clients and establish the firm’s reputation as a reputable personal injury law firm in Houston. The SEO strategy helped to improve the website’s visibility in search engine results pages, leading to an increase in website traffic and inquiries from potential clients.

Key Metrics

An impressive ROI of $13 for every $1
spent on digital marketing.

Covered their
entire year’s

marketing costs with their first case.

Over 30k visitors
on their website

in the first 90 days with 57 qualified leads generated 

Conclusion

By partnering with LeadOrigin, Lakhani & McGrath, PLLC was able to develop a comprehensive marketing strategy and website solution that improved their online presence and increased their client base. The new branding, user-friendly website, paid advertising campaigns, and SEO strategy helped the firm establish its reputation as a reputable personal injury law firm in Houston and attract potential clients seeking legal assistance for personal injury cases. Lakhani & McGrath, PLLC continues to provide personalized service and high-quality legal representation to its clients.