Alphalete Athletics, a gym wear/sportswear brand that seeks to offer premium wear, create a name, and attract prospective customers. They were looking for a new marketing channel to acquire customers.
The main aim, creating a well-known brand beyond Instagram and attracting customers interested in high-end wear, was a challenge that seemed daunting at first. Our expertise in brand positioning and digital marketing ensured the challenge was executed efficiently.
Before we joined Alphalete Athletics, they were operating without a Google Merchant account, meaning that Google Shopping ads were not available. At the time, all of their marketing strategies were handled single-handedly by in-house personnel.
Their Google Ads stats were nothing to write about as the results were poorly tracked. Paid ads amounted to no clicks or conversions, and there was absolutely no form of SEO strategy to optimize their website. In summary, Alphalete Athletic had no team or professional and was ready for a new approach.
To understand the Alphalete Athletics situation better, we began consulting and auditing their Facebook & Google ad accounts.
We took an in-depth analysis of their Search Engine Optimization (SEO) and their Conversion Rate Optimization (CRO) stats to identify their strengths and weaknesses.
We joined Alphalete Athletics two weeks prior to their 2020 Pre-Black Friday and Black Friday Sales campaign. The entire campaign was pushed out massively to create anticipation for their upcoming products, and the results received, according to the stats viewed, were stunning. In addition, we also did their advertising for regular launches and the results-fantastic.
Since Paid Advertising was the Alphalete Athletics challenge, we took it one step further by planning various programs to create the results needed - sales clicks, conversion, sales, and finally recurring customers.
As mentioned earlier, Alphalete Athletics had trouble setting up their Google Shopping Account.
We helped them solve this by discovering their products were not transferred adequately from their Shopify Account to the Google Merchant Account.
We solved the mishap by inputting all their products (over 500+) manually and finally imported them to Google Shopping.
We provided our Paid Advertising
Management that ran across
US & Europe.
Our strategic placement of ads, captions,
and ideas resulted in the conversions below:
They had several reviews on Google, MyBusiness, and Yelp, but couldn't take action on them until we stepped in.
Avg ROAs FB US:
(Previously was 12.6)
Avg ROAs FB EU:
Avg ROAs Google:
In addition, we installed trackers in every published ad for proper documentation and understanding of which ad types are bringing in the most sales to further optimize and drop costs.
We achieved 60.5% Avg. Monthly Increase In Traffic (Compared to the year before) while dropping the returning customer vs. new customer rate to 13.52%.
Alphalete Athletics also enjoyed regular SEO & CRO consulting, on making their websites rank higher, load faster, and become more optimized for sales.