Brownstone Dental Case Study

CLIENT REVIEW: BROWNSTONE DENTAL CLINIC

Brownstone Dental is a Houston, Texas based dental practice that provides a full range of dental services. Which includes veneers, implants, restorative services, preventative services, pediatric services, teeth whitening and more.

Brownstone dental realized that patients’ reliance on digital search to find dental services had increased tremendously and that they had to create a strong online presence if they wanted to remain competitive. Therefore, they needed a digital partner that would provide them with a strong online presence to get in front of users.

Before we joined hands, Brownstone Dental had an outdated website. They weren’t running ads or posting on their social media pages. Because of this, they weren’t really growing anything for their digital presence. Their reviews were very low and they weren’t showing up anywhere near the top on Google.

WEB DEVELOPMENT

First thing, we built Brownstone Dental a custom website which was made to drive online appointments.

Through UI optimization, we were able to find a design that looked aesthetically appealing and bring in conversions.

BRANDING

While building their new website, we also improved their brand for them. We changed the colors, themes and fonts to create a brand which appealed more to potential patients.

SEO OPTIMIZATION

We did multiple SEO techniques to ensure that their name showed up first whenever people in the Houston Area searched for dental services.

Through content optimization and link building we were able to drastically increase their ranking.

SOCIAL MEDIA MANAGEMENT

We managed their social media accounts and we were able to gain a wider reach of audience. We created the content that was designed to keep followers engaged and sharing our posts. There was content being published every other day on all their social media channels.

REVIEW MANAGEMENT

Brownstone Dental had really low reviews on Google and Yelp. We were able to improve their reviews significantly.

For every patient that booked an appointment with Brownstone Dental, we would send them a personalized email asking them to give feedback on the quality of services rendered. This way, we were able to increase the number of positive feedback they got from their clients.

PAID ADVERTISING

We managed their paid advertising that ran across Google ads, Facebook ads and Instagram ads. We promoted all their services, especially Veneers which the client specifically requested to put focus on. With their paid advertising the main objective was to open a new sales channel in order to acquire patients.

EMAIL MARKETING

Through our digital marketing efforts, we were starting to compile a large email audience. With automated review campaigns this helped us gain a lot of 5 star reviews.

We would also promote specials throughout their audience such as teeth whitening, back to school and much more. This helped Brownstone Dental gain a lot of patients that would keep coming back.

RESULTS

Increase of

Appointment Requests

0 %

Generated

Number of Patients

0 x

Generated

Return On Their Investment

0 %

Reviews
What our Clients Say

We appreciate all the work LeadOrigin has done for us. They designed and have been managing our company’s website and we could not be happier with the amazing work they have continously provided us.

We've had a terrific experience with LeadOrigin! Our online sales have more than doubled since they started running our Google ads.

We are beyond pleased with our experience with LeadOrigin. The team here has been such a great asset to our company and has contributed deeply to our companies growth.

    
 
 
        
   Ellis Walker 
 November 6, 2023
 
 
  
  
 
       
   Catherine Marks 
 November 5, 2023
 
 
  
  
 
       
   John Walker 
 October 22, 2023
 
 
  
  
 
       
   Jacqueline Ulrich 
 October 21, 2023
 
 
  
  
 
       
   Jennie Reis 
 October 17, 2023
 
 
  
  
 
       
   Dawn Sims 
 October 16, 2023
 
 
  We got a website from the LeadOrigin team, and they delivered an attractive, user-friendly website. From the content to the design of the pages and development. Everything was so fast.
  
 
       
   Laura Schilling 
 October 1, 2023
 
 
  
  
 
       
   David Quinones 
 September 27, 2023
 
 
  The design services provided exceeded all expectations, we had a full brand guide created and after a little back and forth. We were able to have something we never seen before!
  
 
       
   Alice Smith 
 September 25, 2023
 
 
  The paid advertising campaign LeadOrigin executed for us has driven so much traffic and conversions. The team definitely has expertise in campaign optimization.
  
 
  
  
 
 
   Google rating score: 4.8 of 5, based on 18 reviews