Case Study

Cloral Fabricators

Background

Cloral Fabricators is a metal fabrication company based in Baton Rouge that provides high-quality custom metal fabrication services to clients in various industries, including construction, oil and gas, and manufacturing. The company has been in business for over a decade and has built a reputation for providing reliable and cost-effective fabrication solutions.

Challenge

Cloral Fabricators faced a few challenges when it came to marketing their services to potential clients. The first challenge was that they had an outdated website that didn’t accurately represent their capabilities or the quality of their work. The second challenge was that they lacked a comprehensive marketing strategy to reach new clients and showcase their expertise.

Solution

LeadOrigin assisted in implementing several strategies to establish its brand and attract new customers.

Branding

Developing a new logo, brand messaging, and overall branding for Cloral Fabricators to accurately represent their capabilities and the quality of their work.

Website

Producing a modern, user-friendly website that showcased Cloral Fabricators’ services, projects, and capabilities. The website was optimized for search engines to improve its visibility in search engine results pages.

Paid Advertising

Launching and optimizing paid advertising campaigns on Google and Facebook ads to reach potential clients searching for metal fabrication services in Louisiana.

Local SEO

A local SEO strategy to improve Cloral Fabricators’ visibility in local search results and attract potential clients in Louisiana.

Results

Cloral Fabricators’ partnership with LeadOrigin resulted in significant improvements in their marketing efforts. The new branding accurately represented their capabilities and quality of work. The modern, user-friendly website and paid advertising campaigns helped to attract potential clients and showcase their expertise. The local SEO strategy improved their visibility in local search results, leading to an increase in website traffic and inquiries from potential clients.

Key Metrics

IN WEBSITE TRAFFIC

0 % INCREASE

IN ONLINE BOOKINGS

0 % GROWTH

IN LOCAL SEARCH RESULT RANKINGS

0 % IMPROVEMENT

Conclusion

By partnering with LeadOrigin, Cloral Fabricators was able to revamp their branding, develop a comprehensive marketing strategy, and attract potential clients in Louisiana. The new website, paid advertising campaigns, and local SEO strategy helped to improve their visibility and attract new clients while showcasing their expertise and quality of work. Cloral Fabricators continues to provide reliable and cost-effective metal fabrication solutions to clients in various industries.

Cloral Fabricators

Background

Challenge

Solution

Branding

Website

Paid Advertising

Local SEO

Results

Key Metrics

Conclusion

CREATIVE

PAID ADVERTISING

SEARCH ENGINE OPTIMIZATION

SOCIAL MEDIA

LOCATIONS

NURTURE

REPUTATION

DEVELOPMENT

CONTACT INFO

LOCATIONS