Montessori School of Downtown Case Study

CLIENT REVIEW: MONTESSORI SCHOOL OF DOWNTOWN

Montessori School of Downtown is a 30 year old company that owns and operates multiple Montessori schools across the Greater Houston Area.

Before signing up on our services, Montessori School of Downtown had poor branding, an outdated website and little digital presence. They had signed up with another marketing agency which had been very ineffective.

Since they had hired another company before, the challenge was to prove to them that we were up to the task. They wanted to refine their digital presentation so that they could acquire more enrollments across their campuses by careful geo-targeting of specific audiences and giving their existing website a complete makeover so that they could increase their occupancy from 40% to at least 80%.

BRANDING

When we came on board, the first thing we did was redo their brand look both onsite and digitally.

We selected branding guidelines such as fonts, colors, etc that suited the image they were trying to project to their audience.

WEB DEVELOPMENT

We designed & developed a custom website for Montessori School of Downtown. The goal was to answer all the questions potential users may have before scheduling a tour. The new website was integrated with their CRM, making it easier for their audience to book school tours while also making it easy for their Sales Team to track such bookings.

SEO OPTIMIZATION

Due to their weak ranking, we had to do a lot of optimization, especially on their website to ensure that they were visible online.

We were able to decrease website load time while keeping heavy assets such as video on their front end. Through our local backlinking efforts we were able to drive their Google Map ranking to the top 3 across all locations.

SOCIAL MEDIA

We managed their social media accounts, maintaining daily posts that were designed to keep followers engaged. With promotions such as scholarships we were able to keep our posts being shared and attracting new followers constantly while keeping the current active.

EMAIL MARKETING

We managed their email marketing. Building an email list of 10 thousand recipients and having multiple segmented campaigns to keep customers & potential customers engaged and satisfied.

PAID SEARCH AND SOCIAL

We managed their Paid Advertising that was across Google ads, Facebook ads and Instagram ads. We were able to drive immediate conversions through our paid efforts, receiving over 1 million impressions within the first 90 days of managing their ads.

RESULTS

Minimum of

Monthly Website Users

0 k

Generated

Positive Reviews On All Locations

0 +

Ranked

On Google Search

# 0

We were also able to reduce the cost per lead from $211.65 to $64.03.

Reviews
What our Clients Say

We appreciate all the work LeadOrigin has done for us. They designed and have been managing our company’s website and we could not be happier with the amazing work they have continously provided us.

We've had a terrific experience with LeadOrigin! Our online sales have more than doubled since they started running our Google ads.

We are beyond pleased with our experience with LeadOrigin. The team here has been such a great asset to our company and has contributed deeply to our companies growth.

    
 
 
        
   Ellis Walker 
 November 6, 2023
 
 
  
  
 
       
   Catherine Marks 
 November 5, 2023
 
 
  
  
 
       
   John Walker 
 October 22, 2023
 
 
  
  
 
       
   Jacqueline Ulrich 
 October 21, 2023
 
 
  
  
 
       
   Jennie Reis 
 October 17, 2023
 
 
  
  
 
       
   Dawn Sims 
 October 16, 2023
 
 
  We got a website from the LeadOrigin team, and they delivered an attractive, user-friendly website. From the content to the design of the pages and development. Everything was so fast.
  
 
       
   Laura Schilling 
 October 1, 2023
 
 
  
  
 
       
   David Quinones 
 September 27, 2023
 
 
  The design services provided exceeded all expectations, we had a full brand guide created and after a little back and forth. We were able to have something we never seen before!
  
 
       
   Alice Smith 
 September 25, 2023
 
 
  The paid advertising campaign LeadOrigin executed for us has driven so much traffic and conversions. The team definitely has expertise in campaign optimization.
  
 
  
  
 
 
   Google rating score: 4.8 of 5, based on 18 reviews