Finding the target Facebook ad audience can be a very difficult and money-draining experience. First, you have to find the product, the right picture, and the hardest part, the target audience.
Why suffer all those steps when you don’t have to…
“Instagram Influencers”. That’s it.
All you have to do is find the hot product in your niche and then do quick 20-minute research and you’re set.
Ok… It’s easy, but not that easy.
There are a few important factors to look at when researching.
First off, the Page.
Is the page right for your niche?
There’s no point in showing a dog collar to a car page. The majority if not all the people won’t show any interest in a dog collar. They’re just trying to look at some exotic fast cars.
You’d want to show them something that they want to see and actually end up purchasing from you.
Second, the Followers.
Despite opinions, the amount of followers does NOT matter.
All pages are different some can be about people or some can be about a niche. We are going to use a niche page for example. If the page has 2 million followers don’t just instantly get a shout out from them right away because they have a lot of followers.
You have to check if they’re real or not. The best method is the 5% rule. You take the number of followers they have and multiply it by 0.05% and with the product you get. That should be their average number of likes.
But don’t stop there. Check the comments as well, and see if they are getting a lot of legit comments from accounts that are posting and not just bots.
The third step is Contacting them.
So now that you have found the page that you want to market your product. Now how do you contact them in order to post your picture?
It’s simple. Go to the bio and see if they have an email. After that, all you have to do is message them what are their rates/cost.
This brings us to step number four.
The fourth step, Rates.
Now that you have contacted them, you need the rates. No one will help you out for free so don’t even attempt.
You need to ask them what are their hourly rates. Depending on the legitimacy of the followers, the price will either be really high or really low.
Most influencers are not that smart so you can usually bargain the price down.