Case Study

TEAM DERMATOLOGY

Background

Team Dermatology is a clinic that provides comprehensive medical, surgical, and cosmetic dermatology services to patients in the Houston area. Team Dermatology has a team of highly trained dermatologists and staff who work together to provide personalized and compassionate care to patients.

Challenge

Team Dermatology faced a few challenges when it first opened. The first challenge was establishing itself as a reputable dermatology clinic in the highly competitive Houston market. The second challenge was attracting new patients to the clinic and retaining existing ones.

Solution

LeadOrigin assisted in implementing several strategies to establish its brand and attract new patients.

Website

We built a user-friendly website that showcases the clinic’s services, staff, and location. This increased the website traffic by 35% and boosted online appointment bookings by 20%.

Email Marketing

We initiated targeted email campaigns, sharing information about the clinic’s services and promotions. This led to a 25% increase in open rates and a 15% rise in conversion rates.

Patient Reviews

We fostered a culture of online patient reviews, leading to a significant uptick in positive testimonials. This culminated in hundreds of 5-star reviews over three years, greatly enhancing the clinic’s reputation.

Paid Advertising

Our strategic online advertising drove relevant traffic to the website, resulting in a 30% increase in direct traffic and a 20% growth in service inquiries.

Results

Our multi-faceted strategies have produced remarkable results. In 2022 alone, we helped attract 1,414 new patients. Over the past three years, our efforts have brought in over 4,300 new patients. Additionally, the patient referral program has seen a 40% increase in new patient referrals.

Return on
Investment (ROI)

Every social media influencer has an existing community of potential customers you can tap into. Instead of filtering your audience, influencers make it easy to enter the market and get attention.

Conclusion

By leveraging targeted digital marketing strategies, Team Dermatology has successfully established its reputation and grown its patient base in the Houston market. Their commitment to personalized care, coupled with our digital marketing expertise, has led to significant patient acquisition and retention. Team Dermatology remains dedicated to staying at the forefront of dermatology advancements, and we’re thrilled to support their ongoing growth through effective digital marketing initiatives.

TEAM DERMATOLOGY

Background

Challenge