Total Point Healthcare
Identity Alignment
The Challenge
Total Point Healthcare, a premier service provider in the urgent care, emergency, and outpatient hospital industries, required a complete brand development strategy for their main brand and two sub-brands: Total Point Urgent Care and Total Point Emergency Center. They needed a cohesive brand identity that reflected their expertise in healthcare services, while also differentiating the sub-brands in a way that resonated with their respective audiences. The challenge was to create a unified yet distinct visual and brand presence for both Total Point Urgent Care and Total Point Emergency Center, along with comprehensive branding materials for their overarching company.
Our Approach
LeadOrigin took on the challenge by curating a name that resonated with their vision and target audience. We secured the domain, designed a standout logo, and built a cohesive brand identity that set Total Point ER apart from the competition.
The Results
From concept to execution, LeadOrigin transformed Total Point ER into a fully realized brand ready to make its mark in the industry.