Step-by-Step Guide: Giving Access to Your Digital Marketing Tools

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A great approach to working with professionals and ensuring your marketing efforts are more successful may include occasionally granting access to your digital marketing tools.

Occasionally, you may need to provide access to your digital marketing tools and media accounts to collaborate more effectively on marketing campaigns. Granting this access to trusted marketing professionals helps ensure that your campaigns are more effective and that you’re making the most of your marketing resources. For example, many marketing professionals utilize an essential tool: Google Analytics.

Granting access to your agency to this tool can help you quantify the work your agency does for you. In this article, we provide several of the most common digital marketing you will use and how to provide access to these properties to your agency.

Why You Should Quantify Your Outsourced Digital Marketing Projects

Setting measurable objectives and KPIs, such as greater website traffic, improved search engine rankings, or increased social media participation, is the first step in quantifying your outsourced digital marketing campaigns.

Goals That Are Well Defined:

Establishing quantifiable goals gives the outsourced digital marketing campaigns distinct objectives. Knowing exactly what you intend to accomplish can help you follow the progress and make necessary adjustments to keep the project on track.

Performance Evaluation:

One technique to evaluate performance is to quantify outsourced digital marketing initiatives. You may assess a project’s success and find areas for improvement by recording metrics and comparing them to the objectives.

Improved Communication:

You may express the objectives and expectations to the company or independent contractor working on the project explicitly when quantifying outsourced digital marketing tasks. This makes it easier to make sure that everyone is on the same page and pursuing the same goals.

Return on Investment (ROI):

Determining the ROI of a project involves quantifying its outsourced digital marketing efforts. You may assess whether the effort was worthwhile by monitoring indicators like website traffic, leads generated, and sales.

How to Give Access to Google Analytics to an Outsourced Agency

To give access to Google Analytics to an outsourced agency, follow these simple steps:

Step #1: Sign in to Google Analytics.

Sign in to Google Analytics.

Step #2: Click Admin and navigate to the desired account/property/view.

Click Admin and navigate to the desired account/property/view

Step #3: In the Account, Property, or View Column, click Access Management.

In the Account, Property, or View Column, click Access Management.

Step #4: In the Account Permissions list, click +, then click Add Users.

In the Account Permissions list, click +

then click Add Users

Step #5: Enter the email address for the user’s Google Account.

Enter the email address for the user’s Google Account

Step #6: Select Notify new users by email to send a message to the user.

Select Notify new users by email to send a message to the user

Step #7: Select the permissions you want.

Select the permissions you want

Step #8: Click Add.

Click Add

 

How to Give Access to GoDaddy to an Outsourced Agency

Learn how to give someone access to your Godaddy account:

Step #1: Go to your GoDaddy Delegate Access page.

You might be prompted to sign in.

Go to your GoDaddy Delegate Access page

Delegate Access

Step #2: In the People who can access my account section, select Invite to Access.

In the People who can access my account section, select Invite to Access

Step #3: Enter the Name and Email address for the person you’re inviting.

Enter the Name and Email address for the person you’re inviting

Step #4: Select one of the access levels.

Select one of the access levels

Step #5: Select Invite.

We’ll send the person an email invitation to access your account. Once the person accepts, we’ll let you know.

Select Invite

 

How to Give Access to Google Ads to an Outsourced Agency

How to add users to your Google Ads account? Here’s a simple guide:

Step #1: Sign in to your Google Ads account.

Sign in to your Google Ads account

Step #2: In the upper right corner of your account, click the tools icon then under “Setup,” click Access and security.

In the upper right corner of your account, click the tools icon then under Setup,

click Access and security

Step #3: Click the plus button +.

Click the plus button +

Step #4: Select an access level for your invitee, then enter their email address.

Select an access level for your invitee

then enter their email address

Step #5: Click Send invitation.

Click Send invitation

 

How to Give Access to Google Business Profile to an Outsourced Agency

To give access to owners and managers to your google business account, follow these simple steps:

Step #1: Go to your Business Profile.

Go to your Business Profile

Step #2: Click Menu → Business Profile Settings → Managers.

Click Menu

Managers

Step #3: At the top left, click Add add.

At the top left, click Add

Step #4: Enter a name or email address.

Enter a name or email address

Step #5: Under “Access,” choose Owner or Manager.

Under Access, choose Owner or Manager

Step #6: Click Invite.

Click Invite

 

How to Give Access to Google Tag Manager to an Outsourced Agency

How to add users to your Tag Manager account.

Step #1: Click Admin.

Click Admin

Step #2: In the Account column, select User Management.

In the Account column, select User Management

Step #3: Click +.

Click +

Step #4: Select Add new users.

Select Add new users.

Step #5: Enter one or more email addresses.

Enter one or more email addresses.

Step #6: Set Account Permissions.

User is selected by default, and this level allows the user to view basic account information. Select Administrator if the user should have the ability to create new containers and modify user permissions for accounts and containers.

Set Account Permissions.

Step #7: Click Invite.

Each invited user will receive an invitation to use the container.

Click Invite

 

How to Give Access to LinkedIn Page to an Outsourced Agency

How to add a new admin to your LinkedIn page.

Step #1: Access your Page Super admin view.

Access your Page Super admin view

Step #2: Click the Admin tools drop-down at the top of the page and select Manage admins.

Click the Admin tools drop-down at the top of the page

select Manage admins

Step #3: Click the Page admins or Paid media admins tab.

Click the Page admins or Paid media admins tab

Step #4: Click the + Add admin button.

Click the + Add admin button

Step #5: Type the members name, associated employee, or advertiser you’d like to add in the Search for a member… text field.

Type the members name, associated employee, or advertiser

Step #6: Select the correct admin role.

Select the correct admin role

Step #7: Click the Save button.

Click the Save button

 

How to Give Access to Meta Business Manager to an Outsourced Agency

Give a partner access to assets in your business manager-

Step #1: Go to Business settings.

Go to Business settings

Business settings

Step #2: Below Users, click Partners.

Below Users, click Partners

Step #3: Click +Add.

Click +Add

Step #4: Select Give a partner access to your assets.

Select Give a partner access to your assets

Step #5: Enter the Partner Business ID you want to add and click Next.

Enter the Partner Business ID you want to add

and click Next

Step #6: On this screen, you can add partners to multiple assets.

Choose a type of asset in the first column. Next, select the assets you want to add your partner to in the second column. Finally, assign a role for your partner in the third column. Repeat these steps until you’ve chosen roles for all the assets you want to assign.

Facebook Asset.

Facebook Asset

Ad Account Asset.

Ad Account Asset

Pixel Asset.

Pixel Asset

Instagram Asset.

Instagram Asset

Step #7: Click Save Changes.

How to Give Access to WordPress to an Outsourced Agency

How to add a new WordPress admin user.

Step #1: Log in to your WordPress website.

When you’re logged in, you will be in your ‘Dashboard’.

Step #2: Click on ‘Users’.

On the left-hand side, you will see a menu. In that menu, click on ‘Users’.

Click on ‘Users’

Step #3: Click ‘Add New’.

Across the top, click the ‘Add New’ button.

Click ‘Add New’

Step #4: Fill out the form and set the role to Administrator.

If you’re creating the account for us, Please DO NOT check ‘Send User notification’.

Fill out the form and set the role to Administrator

Step #5: Click ‘Add New User’.

At the bottom of the form, click the ‘Add New User‘ button.

Click ‘Add New User’

Find a partner you can Trust

All things considered, granting someone access to your digital marketing tools can be a terrific approach to strengthen your marketing efforts and work together. However, ensure you take the required security measures to safeguard your accounts and data.

Lead Origin is the partner you can trust. Our team of experienced digital marketing professionals is dedicated to maximizing the use of digital marketing tools to drive business growth.

Lead Origin, we believe digital marketing should be driven by data. Therefore, we leverage analytics and other data sources to evaluate our campaigns’ effectiveness and make data-driven decisions that assist our clients in achieving their objectives.

Look no further than Lead Origin if you’re seeking a digital marketing business you can rely on to work with you and utilize digital marketing tools to their fullest.

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