Category: Marketing

There is a lot of confusion surrounding the terms “branding” and “marketing.” So what’s the difference? Is branding a part of marketing? In a nutshell,

In business, brand trust is one of the most important things to have. Brand trust is the level of confidence consumers have in a company’s

There are a number of ways to start and grow a business online, but the most effective approach depends on what kind of business you’re

Sensory marketing is an approach that appeals to the senses of your consumers. It plays a crucial role in one’s buying decisions and can further

“Consumer Insights” is the ability to gain and analyze insights into trends, preferences, and behaviors of consumers. These consumer insights are what every marketing planner