Search engines are one of the most effective digital marketing strategies for funneling more traffic onto your eCommerce website. That’s because 68% of all online experiences begin with a search. That statistic includes internet shopping.
In a 2016 statistic that is even more important to online business owners, 39% of people in a study of 1000 smartphone users were influenced in their purchase decisions by a relevant search on Google.
Clearly, an online search is more than a quest for information. It’s an opportunity for eCommerce website owners to boost their sales.
But as we all know from using search engines, they often pull up thousands of results for just one search term.
How can a single eCommerce website rank among the first of so many?
By using the power of SEO.
Why Is SEO Important For Ecommerce?
Simply put, Google and other search engines utilize an algorithm that analyzes how well each website is optimized for specific ranking factors.
Search engine optimization, or SEO, is a strategy that digital marketers and business owners use to improve their website’s compliance with these algorithms and factors.
When you learn to optimize your website for the algorithms, you’ll find that search engines can do wonders for bringing droves of new potential customers to your website.
Below are the top 3 ways that search engines drive more sales to your SEO eCommerce websites.
1. Ranks Relevant Keywords Higher In Search Results
Keywords raise your eCommerce sales by increasing the number of organic clicks and visits to your website.
Here’s how it works: keywords are specific search terms that internet users enter to find information, products, or services.
When you feature keywords that are relevant to the products you offer prominently in your web content, Google is more likely to rank your website higher in the results for searches with those same keywords.
That’s why it’s important to conduct keyword research. This research will tell you what terms people are most likely to plug into the search engine when they’re looking for your type of business or product. Then you can use them in your web content to appeal to the widest range of customers.
2. Ranks High-Quality Content Higher Than Content Full Of Errors
If you want to increase the number of customers visiting your site, you need to work on the quality of your web content.
One of the factors Google uses to rank search results is the length of time internet users visits a particular website. For obvious reasons, people won’t stay long on a website that has several misspelled words and grammatical errors. Or simply, if the ranking pages are not the answer for the search intent then people will not stay or like the page, eventually, search engines will find much better articles/web pages.
By providing content, posts, and pages that address people’s intent relevant to your e-commerce website, products, and services you can now have a good chance of ranking in SERPs. Gaining FREE organic clicks, visits, and conversions!
The better your content is written, the longer that people will stay on your website, and the higher it will rank in search results.
3. Attracts New Customers With Google Ads
An attractive advertisement is an effective use of search engines for eCommerce. Google Ads allows you to promote your products and services directly to users on the internet, as well as gives your website a major lift in relevant search results.
They’re also quite effective: as of 2020, Google Ads receive 65% of the clicks from search terms that include buying keywords, such as “where to buy” or “for sale.”
Use SEO As The Driving Force Behind Your Digital Marketing Campaign
SEO is the most essential tool in your toolbox for attracting and converting new eCommerce customers. Use it as the driving force in your digital marketing campaign.