ENGIE North America provides sustainable energy solutions across the U.S. and Canada. To reduce reliance on paid search, the company needed a more cost-effective way to boost web traffic and generate leads.
To support ENGIE North America’s goals of long-term visibility and cost-effective lead generation, our team implemented a robust SEO strategy designed to grow organic traffic and reduce dependency on paid media. Over a six-month period, we increased monthly organic sessions by 29%, raised overall impressions, and delivered over 18,000 clicks at no incremental cost, saving the company an estimated $219,000 in paid search spend.
ENGIE NA was experiencing stagnation in organic traffic growth, which limited its ability to reach new audiences and generate inbound leads. While paid media efforts were effective, the high cost-per-click (CPC) in the energy sector—averaging $11.91—made it unsustainable as a primary strategy. ENGIE needed a scalable, long-term approach to grow traffic and visibility without inflating its digital marketing budget.
LeadOrigin partnered with ENGIE North America to launch a strategic SEO initiative focused on increasing organic visibility and quantifying its financial impact.
Strategic SEO Content Planning
LeadOrigin performed a comprehensive keyword analysis to identify content gaps and opportunities aligned with ENGIE’s sustainability goals and core service offerings. Targeted optimizations and content creation efforts helped ENGIE appear in more relevant searches.
Technical & On-Page Enhancements
The team improved ENGIE’s website architecture, metadata, page speed, and structured data to enhance crawlability and user experience—key factors in SEO performance.
Data-Driven Optimization
By continuously monitoring Google Search Console, Google Analytics, and third-party tools, LeadOrigin tracked key metrics and fine-tuned efforts for greater visibility and engagement.
PPC Value Modeling
To measure the financial impact, LeadOrigin calculated the cost-equivalent of the acquired traffic based on ENGIE’s average CPC, demonstrating the efficiency of SEO over PPC.
LeadOrigin’s SEO campaign produced measurable success for ENGIE North America:
LeadOrigin’s data-backed SEO strategy empowered ENGIE North America to scale its online presence and reduce paid media dependency. The partnership demonstrated the long-term value of organic traffic acquisition and highlighted how strategic SEO can drive meaningful results, both in visibility and cost efficiency. As a result, ENGIE is now better positioned to lead the clean energy conversation while optimizing its digital marketing investment.
Palo Alto
Austin
Houston
Manila
Cebu City
Palo Alto
Austin
Houston
Manila
Cebu City
