Alphalete Athletics

Alphalete Athletics, a premium gym wear and sportswear brand, was looking to expand its marketing reach beyond Instagram and attract customers interested in high-end athletic wear. They sought expertise in brand positioning and digital marketing to achieve these goals.

Summary

Alphalete Athletics faced significant challenges in their marketing efforts, primarily due to the absence of a Google Merchant account and a lack of effective SEO and paid advertising strategies. LeadOrigin stepped in to transform their digital marketing approach, focusing on paid advertising, product catalog management, review management, and SEO & CRO consulting. Their efforts resulted in substantial improvements in their marketing metrics and overall brand visibility.

Challenge

Alphalete Athletics faced several critical issues: they lacked a Google Merchant account, which limited their access to Google Shopping ads; their Google Ads were ineffective, with poor tracking and no clicks or conversions; they had no SEO strategy, resulting in low website optimization; and their marketing strategies were managed solely by in-house personnel without professional expertise.

Solution

To address these challenges, LeadOrigin implemented a comprehensive digital marketing strategy, including:

 

SEO & CRO Consulting

  • Conducted audits of their Facebook and Google ad accounts.
  • Analyzed SEO and CRO statistics to identify strengths and weaknesses.

 

Paid Advertising

  • Developed and executed a robust paid advertising campaign across Google, Facebook, and Instagram.
  • Implemented Google Shopping Ads by manually transferring over 500 products from Shopify to Google Merchant Account.

 

Review Management

  • Compiled and sorted customer reviews from Google MyBusiness and Yelp.
  • Launched review generation campaigns to increase customer trust and feedback.

 

Paid Advertising Management

  • Ran targeted ads across the US and Europe, optimizing for conversions and recurring customers.
  • Installed tracking systems to monitor ad performance and optimize future campaigns.

Results

The strategic efforts of LeadOrigin led to significant improvements for Alphalete Athletics:

  • Increased Return on Ad Spend (ROAS): Facebook and Google ads saw substantial improvements in performance, driving higher returns on ad spend.
  • Enhanced Website Traffic: There was a significant increase in monthly website traffic, greatly boosting online visibility.
  • Improved Customer Retention: The rate of returning customers versus new customers dropped, indicating more effective customer acquisition and retention strategies.
  • Optimized Website Performance: Regular SEO and CRO consulting led to higher website rankings, faster loading times, and better overall sales optimization, strengthening Alphalete Athletics’ market presence.

 

Key Metrics

  • Facebook Ads (US): Average ROAS increased from 12.6 to 21.46
  • Facebook Ads (EU): Average ROAS increased from 15.5 to 30.03
  • Google Ads: Achieved an average ROAS of 48.03
  • Website Traffic: 60.5% average monthly increase compared to the previous year
  • Customer Retention: Returning customer vs. new customer rate dropped to 13.52%

Conclusion

By optimizing their SEO, enhancing paid advertising efforts, and managing product catalogs and reviews, LO significantly increased their brand visibility and customer acquisition. The successful execution of LeadOrigin’s strategies not only met but exceeded their goals, establishing Alphalete Athletics as a well-known premium sportswear brand beyond Instagram.

CASE STUDIES

PREV
NEXT

Reviews
What our Clients Say

Sofia Morales
Sofia Morales
Read More
We appreciate all the work LeadOrigin has done for us. They designed and have been managing our company’s website and we could not be happier with the amazing work they have continously provided us.
Grace Parrish
Grace Parrish
Read More
We've had a terrific experience with LeadOrigin! Our online sales have more than doubled since they started running our Google ads.
Dexter Robertson
Dexter Robertson
Read More
We are beyond pleased with our experience with LeadOrigin. The team here has been such a great asset to our company and has contributed deeply to our companies growth.
Previous
Next
Ellis Walker
Ellis Walker
November 6, 2023
Catherine Marks
Catherine Marks
November 5, 2023
John Walker
John Walker
October 22, 2023
Jacqueline Ulrich
Jacqueline Ulrich
October 21, 2023
Jennie Reis
Jennie Reis
October 17, 2023
Dawn Sims
Dawn Sims
October 16, 2023
We got a website from the LeadOrigin team, and they delivered an attractive, user-friendly website. From the content to the design of the pages and development. Everything was so fast.
Laura Schilling
Laura Schilling
October 1, 2023
David Quinones
David Quinones
September 27, 2023
The design services provided exceeded all expectations, we had a full brand guide created and after a little back and forth. We were able to have something we never seen before!
Alice Smith
Alice Smith
September 25, 2023
The paid advertising campaign LeadOrigin executed for us has driven so much traffic and conversions. The team definitely has expertise in campaign optimization.
Professional Digital Marketing Team in Discussion.
Team Members
0 +
Average Client ROI
0 x
Revenue Generated
$ 0 + Billion
Leads Generated
0 M+