Allied IT Systems struggled to attract new clients online despite wanting to leverage free search engine traffic. To address this, a multi-pronged approach was implemented. A website audit identified technical SEO issues and content gaps. Keyword-rich content was created, backlinks built, and local search efforts amplified.
Additionally, targeted advertising ran on Google Ads and Meta platforms. This resulted in a surge in website traffic, improved domain authority, and successful lead generation with a cost-effective advertising campaign, ultimately leading to significant business growth.
Allied IT Systems aimed to attract more potential clients online and turn their website visitors into paying customers. Their focus was on gaining organic search engine traffic, which meant:
To achieve the desired results, we implemented a multi-phase approach:
We conducted a comprehensive SEO audit to pinpoint areas where Allied IT Systems’ website could be strengthened. This analysis provided a foundation for our strategy.
Technical SEO fixes: We addressed crucial website issues like duplicate content, broken links, and slow loading times, ensuring a smooth user experience for visitors.
A robust SEO campaign was launched, including:
LeadOrigin’s efforts resulted in a significant boost in website traffic through continuous keyword research and optimization. We also tackled a decline in referring domains by securing high-quality backlinks from established websites, which significantly improved the website’s overall authority score.
Moreover, expanding the targeted keywords through content creation and optimized meta tags further enhanced organic reach. Trust signals were bolstered by incorporating trust logos, while the paid advertising campaigns yielded impressive results. With a near-perfect display share, a low cost per click, and a strong conversion rate, the campaign generated over 10,000 conversions, demonstrating the effectiveness of the implemented strategies.
Allied IT Systems underwent a remarkable digital marketing turnaround. Strategic SEO and advertising campaigns significantly boosted their online presence, leading to a streamlined process for attracting potential clients (lead generation) and increased brand awareness. This comprehensive SEO approach, coupled with the highly successful advertising campaign, paved the way for substantial growth and market share gains in the coming year.
Ellis WalkerNovember 6, 2023Catherine MarksNovember 5, 2023John WalkerOctober 22, 2023Jacqueline UlrichOctober 21, 2023Jennie ReisOctober 17, 2023Dawn SimsOctober 16, 2023We got a website from the LeadOrigin team, and they delivered an attractive, user-friendly website. From the content to the design of the pages and development. Everything was so fast.Laura SchillingOctober 1, 2023David QuinonesSeptember 27, 2023The design services provided exceeded all expectations, we had a full brand guide created and after a little back and forth. We were able to have something we never seen before!Alice SmithSeptember 25, 2023The paid advertising campaign LeadOrigin executed for us has driven so much traffic and conversions. The team definitely has expertise in campaign optimization.Google rating score: 4.8 of 5, based on 18 reviews