Alphalete Athletics, a premium gym wear and sportswear brand, was looking to expand its marketing reach beyond Instagram and attract customers interested in high-end athletic wear. They sought expertise in brand positioning and digital marketing to achieve these goals.
Alphalete Athletics faced significant challenges in their marketing efforts, primarily due to the absence of a Google Merchant account and a lack of effective SEO and paid advertising strategies. LeadOrigin stepped in to transform their digital marketing approach, focusing on paid advertising, product catalog management, review management, and SEO & CRO consulting. Their efforts resulted in substantial improvements in their marketing metrics and overall brand visibility.
Alphalete Athletics faced several critical issues: they lacked a Google Merchant account, which limited their access to Google Shopping ads; their Google Ads were ineffective, with poor tracking and no clicks or conversions; they had no SEO strategy, resulting in low website optimization; and their marketing strategies were managed solely by in-house personnel without professional expertise.
To address these challenges, LeadOrigin implemented a comprehensive digital marketing strategy, including:
Â
Â
Â
The strategic efforts of LeadOrigin led to significant improvements for Alphalete Athletics:
By optimizing their SEO, enhancing paid advertising efforts, and managing product catalogs and reviews, LO significantly increased their brand visibility and customer acquisition. The successful execution of LeadOrigin’s strategies not only met but exceeded their goals, establishing Alphalete Athletics as a well-known premium sportswear brand beyond Instagram.
