The main aim, creating a well-known brand beyond Instagram and attracting customers interested in high-end wear, was a challenge that seemed daunting at first. Our expertise in brand positioning and digital marketing ensured the challenge was executed efficiently.

Before we joined Alphalete Athletics, they were operating without a Google Merchant account, meaning that Google Shopping ads were not available. At the time, all of their marketing strategies were handled single-handedly by in-house personnel.

Their Google Ads stats were nothing to write about as the results were poorly tracked. Paid ads amounted to no clicks or conversions, and there was absolutely no form of SEO strategy to optimize their website. In summary, Alphalete Athletic had no team or professional and was ready for a new approach.