KYN CARE

Championing Natural, Handmade Skincare Solutions Rooted in Family Values and Personal Experience

Summary

KynCare, a family-owned skincare company, aimed to increase online sales and brand visibility in a competitive market. They collaborated with LeadOrigin to leverage TikTok’s dynamic platform for digital marketing. The meticulously executed campaign resulted in a remarkable 6.8x return on ad spend (ROAS), driving sales and enhancing brand recognition.

Challenges

Breaking into the competitive skincare market was an uphill task for KynCare. Their primary challenge was to reach a wider audience who value natural, handmade skincare products while effectively communicating their unique selling proposition. They sought to drive website traffic and boost online sales.

Solution

LeadOrigin devised a strategic TikTok advertising campaign to achieve KynCare’s objectives:

Targeted Campaign and Ad Placements: LeadOrigin carefully targeted relevant demographics, aligning with KynCare’s ideal customer profile, to reach a broad yet specific audience.
Engaging Ad Creatives: By showcasing KynCare’s natural products and emphasizing their healing properties, the authentic storytelling approach in the ads resonated with the audience and highlighted the brand’s family-oriented values.
Clear Call-to-Action: The ads featured a compelling call-to-action, encouraging users to visit the website and explore KynCare’s product range.
Tracking Winning Creatives: LeadOrigin continuously refined its approach by tracking and leveraging the most successful ad creatives, maximizing engagement and conversions.

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Results

The strategic TikTok campaign yielded impressive results:

Impressions: Over 15 million impressions, signifying extensive reach.
Click-Through Rate (CTR): A high CTR of 9.1%, demonstrating considerable audience interest.
Return on Ad Spend (ROAS): The campaign yielded a remarkable 6.8x ROAS, significantly driving sales.
Cost Per Click (CPC): An efficient and cost-effective CPC of $0.98 was achieved.

Conclusion

Collaborating with LeadOrigin proved transformative for KynCare, successfully utilizing TikTok’s platform to connect with a wider yet targeted audience. The strategic ad campaign, with its engaging creatives and precise targeting, not only boosted sales but also elevated KynCare’s brand visibility. This case study exemplifies the impact of tailored digital marketing strategies in propelling a family-owned brand to new heights within the competitive skincare industry.

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Reviews
What our Clients Say

We appreciate all the work LeadOrigin has done for us. They designed and have been managing our company’s website and we could not be happier with the amazing work they have continously provided us.

We've had a terrific experience with LeadOrigin! Our online sales have more than doubled since they started running our Google ads.

We are beyond pleased with our experience with LeadOrigin. The team here has been such a great asset to our company and has contributed deeply to our companies growth.

    
 
 
        
   Ellis Walker 
 November 6, 2023
 
 
  
  
 
       
   Catherine Marks 
 November 5, 2023
 
 
  
  
 
       
   John Walker 
 October 22, 2023
 
 
  
  
 
       
   Jacqueline Ulrich 
 October 21, 2023
 
 
  
  
 
       
   Jennie Reis 
 October 17, 2023
 
 
  
  
 
       
   Dawn Sims 
 October 16, 2023
 
 
  We got a website from the LeadOrigin team, and they delivered an attractive, user-friendly website. From the content to the design of the pages and development. Everything was so fast.
  
 
       
   Laura Schilling 
 October 1, 2023
 
 
  
  
 
       
   David Quinones 
 September 27, 2023
 
 
  The design services provided exceeded all expectations, we had a full brand guide created and after a little back and forth. We were able to have something we never seen before!
  
 
       
   Alice Smith 
 September 25, 2023
 
 
  The paid advertising campaign LeadOrigin executed for us has driven so much traffic and conversions. The team definitely has expertise in campaign optimization.
  
 
  
  
 
 
   Google rating score: 4.8 of 5, based on 18 reviews