Summary

Main Bird, a fast-casual restaurant in Houston, specializes in Nashville-style hot chicken. To thrive in an already saturated market, they sought to increase foot traffic and online orders.

Challenges

In a competitive restaurant landscape, Main Bird faced the challenge of standing out and driving more customers both in-store and online.

Solution

  • Social Media & Influencer Partnerships: Collaborated with popular Houston food influencers to highlight their menu offerings.
  • Delivery & Online Ordering Strategy: Enhanced partnerships with UberEats, DoorDash, and streamlined in-house ordering systems.
  • Loyalty & Referral Program: Implemented programs to reward repeat customers with special discounts.
  • Grand Opening & PR Strategy: Generated excitement through limited-time offers and coverage by local media.

Results

  • Doubled online orders within 3 months.
  • Achieved a 40% increase in social media engagement.
  • Built a strong local customer base.

Conclusion

With strategic collaboration and targeted marketing, Main Bird successfully increased its presence in Houston, driving more foot traffic and online orders. This case demonstrates the power of tailored marketing solutions in a competitive environment.

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