IS MORE EFFECTIVE
What’s the best context to promote your business? In analog advertising, this was a question of brochures versus billboards. In the online era, it’s a question of using big data to pinpoint the precise people to target and the exact context in which to display the pitch.
For us data nerds, this is an exciting opportunity to dive into the details. We excel at digesting data and turning it into actionable recommendations — like finding the perfect paid media context to present your business to audiences.
We understand that clicks on your paid media placements don’t equal conversions for your business. That’s why we take a holistic approach to your paid media campaigns. At LeadOrigin, we’re passionate about developing solutions that generate real revenue for your business.
Our paid media strategies take your potential customer’s entire path from click to conversion into consideration. We’ll help you design (or refine) a smooth funnel that effortlessly directs leads to your business.
But Where to Place It?
Paid media placements are all about understanding your business, your customer base, and the different media opportunities available to you. We’ve earned our stripes as award-winning professionals through our ability to effectively audit your business, tease apart your target demographics, and optimize your ROI by matching you with the most worthwhile advertisers.
Want to learn a thing or two about your business? We’re excited to help you investigate. Our marketing maestros will perform an analysis of your target audience and distill that data down into an actionable plan. One that allows us to efficiently identify your most enticing paid media prospects.
Paid media opens up a lot of potential advertising channels. Take this opportunity to engage with your audience on platforms where their attention is already focused.
Want to serve up something on a leading social media platform? Or have your message displayed directly in a prominent publication? Maybe you’re hoping to tap into placements in podcasts, YouTube videos, or on niche blogs?
Our paid media specialists will be happy to help you create a media buying strategy precisely tailored to the needs of your business. Contact us today to explore our ever-expanding paid media possibilities.
The internet is a vibrant multimedia space. To capture users’ attention, your marketing efforts need to utilize every available medium. We’ll help you enchant, captivate, and inform your audience with promoted video content that excels at converting viewers into customers. Feature your video ads on some of the most engaging platforms on the internet, including Facebook, YouTube, and Instagram.
Without data, we’d be flying blind. We never stop looking for metrics to gauge how well we’re doing. One key tool is pixel tracking, which allows us to track user behavior and conversions on your website.
Want to learn more about pixel tracking or any of the other advanced analytics tools we put to work for our partners? Don’t hesitate to reach out and contact our specialists to get all the details.
Automated bidding can only get you so far. To truly min-max our results from paid media, we take matters into our own hands. With manual bidding, we exert extremely granular control over your paid media budget — making sure it’s going exactly where it’s most effective. And nowhere else.
Sometimes getting a user’s attention once just isn’t enough. And sometimes all it takes to convert a one-time user into a loyal customer is a simple reminder. That’s why our paid media specialist have developed proven strategies for boosting your business through clever use of retargeting.