Drive business growth and reach your target audience through highly effective paid advertising campaigns. Our dedicated team of strategists will carefully map out your potential customer’s journey from first impression to final conversion and build a comprehensive and scalable marketing funnel to drive traffic to your business through paid search and social ads.
Paid search advertising, or Pay-Per-Click (PPC) advertising, places ads on search engine results pages (SERPs) such as those found on Google, allowing businesses to target specific keywords, locations, and devices. Ads come in text, shopping, and display forms, directing users to specific landing pages to increase website traffic, generate leads, or boost sales.
Paid social advertising is a targeted ad campaign strategy that runs on social media platforms like Facebook, Instagram, TikTok, LinkedIn, and more. It enables businesses to reach a specific audience based on demographics and set objectives like website clicks, leads, appointments, or sales. Paid social comes in various forms, including sponsored content, display ads, and video ads.
Paid ads placements are all about understanding your business, your customer base, and the opportunities available. We’ve earned our stripes as award-winning experts through our ability to effectively audit your business, tease apart your target demographics, and optimize your ROI by optimizing you to the best results.
Sometimes getting a user’s attention once just isn’t enough. And sometimes all it takes to convert a one-time user into a loyal customer is a simple reminder.
Retargeting puts your paid search ads in front of users who have already interacted with your business. We can harness retargeting to build familiarity with your brand — and convert that into actual leads.
This can help improve ad performance by optimizing landing pages, calls-to-action, and ad formats to increase clicks and conversions.
Allows businesses to have greater control over their ad spend and achieve more targeted ad placement. Advertisers can fine-tune their targeting and adjust bids based on ad set or campaign performance.
Setting up a virtual fence to deliver targeted ads to users within that fence. It can drive sales and conversions by reaching consumers with relevant ads at the right time and place. It’s useful for businesses with physical locations, as it can increase foot traffic and drive local awareness.
