YOUR AUDIENCE
IS OUT THERE

We know a thing or two about capturing leads. After all, it’s right there in our name. At Lead Origin, helping brands and businesses define their audience down to the atomic level is all in a day’s work.

For the inexperienced, the path to success in paid search is a pricey one. But with enough paid search savvy, there is no more direct route to reaching your target audience. Why take the windy road when we’ve got the straight and narrow all mapped out?

Advertising
Plus Science

We’ve been around the search game long enough to make a science out of it. Targeting an audience, finding the most lucrative keywords, understanding the dynamics of bids and budgets, and crafting optimized landing pages are just a few of the processes we’ve mastered.
Many of these skills can only be learned through experience. So go ahead. Borrow our experience. We’ve got plenty to share.
advertising plus science
advertising plus science

Plan It, Test It,
Change It

Real success rarely comes on the first try. Even if it seems like you’ve hit it out of the park, how do you know until you try to go bigger?
The foundation of our paid search campaigns is effective testing. We don’t just throw the first idea we have out there. We put all of our best ideas to the test and let the most efficient strategy prove itself through real-world results. The only kind of results that matter.

By defining clear KPIs, setting regular goals, and diligently testing every aspect of our process, Lead Origin has realized a coherent vision of what digital marketing success looks like. And we’d love to share it with you.

intent-based marketing
intent-based marketing

Intent-Based
Marketing

Paid search gives you a rare opportunity to capture an audience whose intentions you’re already aware of.
Zero in on people during the purchasing process. Direct information-hungry customers to the top of your sales funnel. Capture the attention of the people who want to engage with your brand and business.

Take Control of
Your Marketing Funnel

When we think of paid search, we don’t just think of a single campaign on a single platform.
We take a macro-view of the entire marketing funnel.

By understanding the complete flow of where your customers come from (a search query) and where they’re going (converting to a lead for your business), we can craft an effective and seamless paid search campaign.

Explore
Paid Search
Oppotunities

Want to refine your existing paid search campaigns? Or are you completely new to paid search and intrigued by what it can do for your business?
We’re excited to see how far paid search can take you. Contact us today to schedule a consultation and see how we can lend our expertise to your success.

Modern
Ads for the
Modern Web

Static advertising is so last decade. Responsive advertising is all the rage. We design responsive paid search campaigns which allow you to serve advertisements that automatically adapt headlines and descriptions based on important user information such as device type, location, and search query.
Want to see what embracing responsive advertising can do for your business? Allow us to put your ad in the perfect context with our winning combination of machine learning and good old-fashioned human ingenuity.

Don’t Let Leads
Slip Away

First impressions are everything, but sometimes it takes a second glance. If someone has already shown interest in your business by clicking an ad or visiting your site, why not follow up?
Retargeting puts your paid search ads in front of users who have already interacted with your business. With a little bit of marketing mojo, we can harness retargeting to build familiarity with your brand — and convert that into real leads.
woman on shopping

Let Them Shop

Google Shopping Campaigns enables us to put your products up for display on the Main Street of the internet. Serve up prices, photos, and descriptions of your products just a click away from the consumers who want them most.