Smoke & More

Smoke and More is a renowned specialty retailer that excels in offering high-quality smoking accessories, vape products, and lifestyle merchandise. With an established presence in both physical locations and a flourishing eCommerce store, the brand is committed to providing exceptional products and services to its diverse customer base.

Summary

Smoke and More partnered with LeadOrigin to overcome the challenge of expanding their eCommerce sales while maintaining a strong brick-and-mortar presence. Through a strategic mix of SEO, influencer collaborations, loyalty programs, and targeted marketing campaigns, we delivered impressive results, including a 300% increase in online sales and doubled loyalty program sign-ups.

Challenges

Smoke and More faced the challenge of significantly scaling their eCommerce sales while maintaining a robust presence in their brick-and-mortar stores. The aim was to enhance their digital footprint without compromising the unique, personalized experience customers received in-store.

Solution

To address these challenges, LeadOrigin implemented a strategic and comprehensive approach:

  • SEO & PPC Advertising: We identified high-conversion keywords such as “best smoke shop near me” to drive targeted traffic. By optimizing both their organic search ranking and paid search campaigns, we ensured consistent online visibility.
  • Influencer & User-Generated Content (UGC): Partnering with lifestyle influencers and vape reviewers allowed us to connect authentically with Smoke and More’s target audience. This strategy not only increased brand credibility but also expanded its reach organically through trusted voices in the market.
  • Subscription & Loyalty Program: We introduced a subscription service for vape refills and accessories, fostering customer retention through convenience. Additionally, a loyalty program was developed to reward repeat customers, enhancing customer lifetime value.
  • Email & SMS Marketing Campaigns: Leveraging a robust CRM system, we orchestrated targeted email and SMS campaigns offering exclusive promotions and discounts. This approach kept customers engaged and encouraged consistent repeat purchases.

Results

The strategic initiatives led to remarkable outcomes:

  • 300% Increase in eCommerce Sales: Our combined SEO, PPC, and influencer strategies significantly boosted online transactions, tripling eCommerce revenue.
  • 100% Growth in Loyalty Program Sign-Ups: The introduction of the subscription and loyalty programs incentivized customer retention, doubling the number of committed, repeat customers.
  • Enhanced Engagement from Influencer Marketing: Collaborations with influencers and UGC campaigns generated higher engagement rates, fostering a sense of community and trust around the brand.

Conclusion

Through a tailored mix of digital marketing strategies and customer engagement initiatives, LeadOrigin successfully positioned Smoke and More for sustainable growth. By harmonizing the strengths of their physical stores with a powerful online presence, we ensured that Smoke and More could meet the evolving demands of their customers, achieving substantial business growth without sacrificing the personalized service they are known for.

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What our Clients Say

Sofia Morales
Sofia Morales
We appreciate all the work LeadOrigin has done for us. They designed and have been managing our company’s website and we could not be happier with the amazing work they have continously provided us.
Grace Parrish
Grace Parrish
We've had a terrific experience with LeadOrigin! Our online sales have more than doubled since they started running our Google ads.
Dexter Robertson
Dexter Robertson
We are beyond pleased with our experience with LeadOrigin. The team here has been such a great asset to our company and has contributed deeply to our companies growth.
Professional Digital Marketing Team in Discussion.
Team Members
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Average Client ROI
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Revenue Generated
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Leads Generated
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