Sumadi

Innovating Secure Online Proctoring

Summary

Sumadi, an innovative company that specializes in secure, automated proctoring for online tests that is powered by AI, started to grow into the U.S. market. Sumadi teamed up with LeadOrigin to get ahead in the competitive field of educational technology because they knew they needed a strong digital marketing plan to show off their new technology, which includes facial and typing recognition, authentication, and browser tracking.

Challenges

As Sumadi ventured into the crowded U.S. EdTech space, they were met with the hurdle of building brand credibility and trust amongst educational institutions. The mission was to precisely convey the efficacy and reliability of their AI-enhanced proctoring solutions to a new demographic, ensuring a seamless transition into the market.

Solution

LeadOrigin created a custom digital marketing plan to help Sumadi reach its market penetration and growth goals. This plan included:

Web development and improving SEO: Making an informative, user-friendly website that clearly explains Sumadi’s offer and benefits for the education sector, along with SEO improvements to increase visibility in the U.S. market.
Implementing an SEO strategy: To improve Sumadi’s search engine visibility and natural reach, a targeted SEO campaign was started focusing on important keywords related to online proctoring and educational technology.
Increasing our social media presence: We grew Sumadi’s online presence by using sites like LinkedIn and Twitter to share interesting educational content, tech demos, and industry news.
Targeted Paid Advertising: Started targeted ad campaigns on Google and major social media sites to directly reach educational decision-makers and stress the benefits of Sumadi’s proctoring solution.

Social
Media
Posts

Results

The strategic partnership with LeadOrigin heralded notable accomplishments for Sumadi:

Boosted Online Visibility: Sumadi experienced enhanced search engine placements and a spike in website visitors, solidifying their digital stance in the U.S. market.
Augmented Brand Recognition: Targeted SEO efforts, alongside dynamic social media and advertising campaigns, significantly heightened awareness of Sumadi’s brand across U.S. educational bodies.
Increased Engagement & Lead Generation: The synergy of marketing strategies led to heightened social media engagement and an uptick in prospective client inquiries keen on adopting Sumadi’s proctoring solutions.
Effective Market Entry: The initiatives laid down a robust groundwork that enabled Sumadi to effectively root itself within the U.S. EdTech domain, marking the beginning of growing adoption rates among educational entities.

Conclusion

The strategic partnership between Sumadi and LeadOrigin was a key part of Sumadi’s successful entry into the U.S. market. From building a website to using targeted digital marketing strategies, Sumadi was able to not only find its own niche but also become a leader in secure automated proctoring solutions. This project made it possible for Sumadi to keep growing and getting known in the field of educational technology.

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Reviews
What our Clients Say

We appreciate all the work LeadOrigin has done for us. They designed and have been managing our company’s website and we could not be happier with the amazing work they have continously provided us.

We've had a terrific experience with LeadOrigin! Our online sales have more than doubled since they started running our Google ads.

We are beyond pleased with our experience with LeadOrigin. The team here has been such a great asset to our company and has contributed deeply to our companies growth.

    
 
 
        
   Ellis Walker 
 November 6, 2023
 
 
  
  
 
       
   Catherine Marks 
 November 5, 2023
 
 
  
  
 
       
   John Walker 
 October 22, 2023
 
 
  
  
 
       
   Jacqueline Ulrich 
 October 21, 2023
 
 
  
  
 
       
   Jennie Reis 
 October 17, 2023
 
 
  
  
 
       
   Dawn Sims 
 October 16, 2023
 
 
  We got a website from the LeadOrigin team, and they delivered an attractive, user-friendly website. From the content to the design of the pages and development. Everything was so fast.
  
 
       
   Laura Schilling 
 October 1, 2023
 
 
  
  
 
       
   David Quinones 
 September 27, 2023
 
 
  The design services provided exceeded all expectations, we had a full brand guide created and after a little back and forth. We were able to have something we never seen before!
  
 
       
   Alice Smith 
 September 25, 2023
 
 
  The paid advertising campaign LeadOrigin executed for us has driven so much traffic and conversions. The team definitely has expertise in campaign optimization.
  
 
  
  
 
 
   Google rating score: 4.8 of 5, based on 18 reviews