The Laundry Co AZ
The Laundry Co AZ is a local Arizona laundromat brand serving customers in the Avondale and Goodyear markets. With plans for physical expansion, the company needed a digital marketing strategy that could increase local visibility, drive consistent customer activity, and generate the revenue needed to support its next location.
Summary
The Laundry Co AZ partnered with LeadOrigin to build an omnichannel marketing strategy focused on increasing local awareness, attracting new customers, and driving measurable revenue growth.
LeadOrigin combined localized Google Ads, bilingual Meta advertising, OTT streaming video, and local SEO to reach customers across multiple stages of the decision-making process. The strategy expanded the brand’s reach across both English- and Spanish-speaking audiences while strengthening its presence in local search and streaming media.
The results helped The Laundry Co AZ increase monthly revenue by 68%, growing from approximately $23,600 per month to $39,800 per month. The increased cash flow provided the financial foundation needed to open a second location.
Challenges
The Laundry Co AZ had established itself as a local laundromat brand, but its existing marketing approach was not fully capturing the potential of the Avondale and Goodyear markets.
Traditional local advertising provided limited reach, while low organic search visibility made it harder for the business to consistently appear when nearby customers searched for laundromat services.
The brand also had an opportunity to reach a broader local audience through bilingual marketing. To support long-term growth and expansion, The Laundry Co AZ needed a strategy that could generate immediate customer demand while building stronger brand recognition across the local market.
Solution
LeadOrigin developed an omnichannel digital marketing strategy designed to increase local visibility, generate conversions, and build the revenue base needed for physical expansion.
- Localized Google Ads: LeadOrigin launched highly targeted Google Ads campaigns focused on customers searching for laundromat services in the local market. By concentrating spend around high-intent searches and relevant service areas, the campaigns generated consistent conversion volume at an efficient acquisition cost.
- Bilingual Meta Advertising: LeadOrigin scaled Meta advertising across both English and Spanish to reach a wider segment of the local community. Bilingual campaigns helped The Laundry Co AZ connect with more customers while expanding brand awareness beyond traditional advertising channels.
- OTT Streaming Video: LeadOrigin introduced targeted OTT video advertising to build brand recognition across streaming audiences. The campaigns gave The Laundry Co AZ additional visibility beyond search and social while reinforcing the brand through high-quality video content.
- Local SEO Strategy: LeadOrigin strengthened The Laundry Co AZ’s organic search presence to help the brand appear more prominently for relevant local searches. The strategy helped the business reach Page 1 rankings for important terms such as “Laundromat Avondale.”
- Google Business Profile Growth: LeadOrigin improved the brand’s local search presence and increased engagement with its Google Business Profile. Monthly map interactions grew from approximately 850 to more than 1,200, helping more nearby customers discover and engage with the business.
Results
LeadOrigin’s omnichannel strategy helped The Laundry Co AZ achieve substantial growth in revenue, sales, conversions, local visibility, and brand awareness.
- 68% Monthly Revenue Growth: Monthly recurring revenue increased by 68%, rising from approximately $23,600 per month to $39,800 per month. Total sales also increased by 115%.
- Self-Funded Expansion: The revenue increase generated the cash flow needed to fund the opening of The Laundry Co AZ’s second physical location, turning digital marketing growth into tangible business expansion.
- 2,100+ Monthly Conversions: Digital campaigns generated more than 2,100 conversions per month while maintaining an average cost per acquisition of approximately $0.92.
- Strong OTT Engagement: Targeted OTT campaigns achieved a 96.6% view-through rate, giving The Laundry Co AZ significant exposure among local streaming audiences and strengthening brand recognition.
- Stronger Local Search Visibility: The Laundry Co AZ achieved Page 1 local rankings for relevant searches, including “Laundromat Avondale,” helping the brand capture more demand from customers actively searching for nearby laundromat services.
- Increased Google Maps Engagement: Monthly local map interactions increased from approximately 850 to more than 1,200, creating more opportunities for customers to discover the brand, get directions, and engage with the business.
Key Metrics:
- Monthly revenue increased by 68%, from approximately $23,600 to $39,800.
- Total sales increased by 115%.
- Revenue growth helped fund the opening of a second location.
- Digital campaigns generated more than 2,100 conversions per month.
- Average CPA reached approximately $0.92.
- OTT campaigns achieved a 96.6% view-through rate.
- The brand achieved Page 1 local rankings for terms such as “Laundromat Avondale.”
- Monthly Google Maps interactions increased from approximately 850 to more than 1,200.
Conclusion
LeadOrigin transformed The Laundry Co AZ’s digital marketing from a traditional local advertising approach into an omnichannel growth strategy designed to generate measurable business results. Localized Google Ads, bilingual Meta campaigns, OTT video advertising, and local SEO worked together to increase visibility, reach more customers, and drive consistent conversions.
The strategy helped increase monthly revenue by 68% and total sales by 115%, generating the cash flow needed to open a second location. With stronger local search visibility, more than 2,100 monthly conversions, and growing engagement across Google Maps and streaming platforms, The Laundry Co AZ built a scalable marketing foundation for continued physical expansion.
