Time of Swiss
Time Of Swiss is a premium luxury watch dealer specializing in high-value timepieces from some of the world’s most recognized watch brands. Operating in a highly competitive luxury market, the company needed a digital strategy that could reach qualified buyers and turn online search activity into high-value sales and showroom visits.
Summary
Time Of Swiss partnered with LeadOrigin to restructure its digital marketing strategy around high-intent luxury watch buyers and measurable revenue growth.
LeadOrigin combined Google Performance Max campaigns, Local In-Store campaigns, Google Business Profile optimization, and targeted local SEO to strengthen Time Of Swiss’s visibility across both search and local results. The strategy focused on reaching buyers when they were actively researching or ready to purchase a luxury watch.
The results were significant. Average monthly revenue increased by 172.78%, rising from approximately $125,000 per month in 2025 to $341,000 per month in 2026. Order volume also increased by 58%, while advertising campaigns achieved ROAS of up to 5.2x+.
Challenges
Time Of Swiss operates in an ultra-competitive luxury watch market where customers can research high-value purchases extensively before deciding. Competing for visibility around sought-after brands such as Rolex and Cartier required more than broad traffic generation.
The company also struggled to track acquisition costs and had experienced stagnant organic traffic. Without a more targeted digital strategy, it was difficult to consistently connect online visibility with qualified buyers, completed orders, and physical showroom activity.
Time Of Swiss needed a marketing approach that could capture high-intent searches, improve local visibility, and create a clearer connection between digital discovery and in-store customer activity.
Solution
LeadOrigin developed a search and local marketing strategy designed to capture high-value purchase intent and turn it into measurable business results.
- Google Performance Max Restructuring: LeadOrigin restructured Time Of Swiss’s Google Performance Max campaigns to improve targeting and reach high-intent luxury watch buyers. The campaigns were designed to put relevant products in front of customers further along in the purchase journey while improving advertising efficiency.
- Local In-Store Campaigns: LeadOrigin implemented Local In-Store campaigns to connect digital search behavior with physical showroom visits. This helped Time Of Swiss reach customers who were researching luxury watches online and ready to take action in person.
- Google Business Profile Optimization: LeadOrigin optimized the Time Of Swiss Google Business Profile to strengthen local visibility and provide potential customers with relevant information when they discovered the showroom through search.
- Targeted Local SEO: LeadOrigin implemented a focused local SEO strategy designed to capture high-intent searches and strengthen Time Of Swiss’s presence in local search results. The approach also targeted “zero-click” search real estate, helping the brand remain visible even when users did not immediately visit the website.
- High-Intent Search Strategy: Across paid and organic channels, LeadOrigin focused on reaching customers at key moments of purchase intent. Rather than simply increasing traffic, the strategy prioritized qualified users who were more likely to engage with the brand, visit the showroom, or complete a high-value purchase.
Results
LeadOrigin’s strategy helped Time of Swiss achieve substantial growth in revenue, order volume, traffic, advertising efficiency, and local customer interactions.
- 172.78% Revenue Growth: Average monthly revenue increased from about $125,000 in 2025 to $341,000 in 2026. The company is projected to surpass $4.09 million in gross revenue for 2026.
- 58% Increase in Orders: Total order volume increased from 206 to 326 orders, a 58% increase that shows stronger conversion from digital demand into completed purchases.
- Stronger Advertising Efficiency: Google campaigns achieved ROAS of up to 5.2x+, while CPAs for in-store actions dropped as low as $6.84.
- 42% Traffic Growth: Overall traffic increased by 42%, reaching more than 228,000 sessions and expanding the brand’s digital reach among potential luxury watch buyers.
- Increased Local Engagement: Local marketing generated more than 500 interactions in a single month, helping bridge the gap between online discovery and physical showroom visits.
Key Metrics:
- Average monthly revenue increased by 172.78%.
- Monthly revenue grew from approximately $125,000 in 2025 to $341,000 in 2026.
- Projected 2026 gross revenue exceeds $4.09 million.
- Total order volume increased by 58%, from 206 to 326 orders.
- Google Ads achieved ROAS of up to 5.2x+.
- Cost per acquisition for in-store actions dropped as low as $6.84.
- Overall traffic increased by 42%, reaching more than 228,000 sessions.
- More than 500 local interactions were generated in a single month.
Conclusion
LeadOrigin helped Time Of Swiss build a more targeted digital marketing system focused on high-intent luxury buyers and measurable business outcomes. By restructuring Google Performance Max and Local In-Store campaigns, strengthening the company’s Google Business Profile, and implementing a targeted local SEO strategy, LeadOrigin connected digital search activity with both online purchases and physical showroom engagement.
The strategy contributed to a 172.78% increase in average monthly revenue, a 58% increase in order volume, and more than 42% growth in overall traffic. With advertising efficiency reaching 5.2x+ ROAS and more than 500 local interactions generated in a single month, Time Of Swiss established a stronger digital foundation for continued growth in the competitive luxury watch market.
