Wados

Wados is introducing Latin American flair to the U.S. fashion scene. This brand, known for its distinctive denim, aims to raise awareness and drive eCommerce sales in a competitive market. By partnering with LeadOrigin, Wados developed a tailored strategy to connect with U.S. consumers and grow their presence effectively.

Summary

Wados, a prominent Latin American denim brand, sought to make its mark in the competitive U.S. fashion landscape. With a focus on building brand awareness and boosting eCommerce sales, LeadOrigin stepped in to craft a tailored strategy that would achieve these ambitious goals.

Challenges

Wados faced the daunting task of entering a new market filled with established competitors. The primary challenges included establishing brand recognition and increasing eCommerce sales among U.S. consumers, particularly tapping into the vibrant Latina fashion community.

Solution

To address these challenges, LeadOrigin implemented a multi-faceted approach:

  • Influencer & UGC Strategy: Collaborated with influential Latina fashion icons to resonate authentically with the target audience and foster organic growth.
  • TikTok & Instagram Ads: Leveraged visually compelling storytelling and styling tips through targeted advertising, capturing the essence of Wados and engaging potential customers effectively.
  • Shopify & Amazon Expansion: Facilitated the brand’s entry onto leading eCommerce platforms, significantly broadening Wados’ reach and operational capabilities.
  • Email & SMS Marketing: Developed robust loyalty programs featuring exclusive offers, maintaining engagement and strengthening customer relationships.

Results

  • Achieved a 3X increase in U.S. website traffic, expanding brand visibility and reach.
  • Realized a 2X growth in monthly sales, proving the effectiveness of our strategic initiatives.
  • Garnered high engagement from Latina fashion communities, affirming Wados’ appeal in a key market segment.

Conclusion

Through a strategic blend of influencer partnerships, targeted advertising, and platform diversification, Wados successfully established a foothold in the U.S. fashion market. By aligning with LeadOrigin’s innovative approach and leveraging our expertise, Wados not only met but exceeded its brand expansion objectives.

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Sofia Morales
Sofia Morales
We appreciate all the work LeadOrigin has done for us. They designed and have been managing our company’s website and we could not be happier with the amazing work they have continously provided us.
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Grace Parrish
We've had a terrific experience with LeadOrigin! Our online sales have more than doubled since they started running our Google ads.
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Dexter Robertson
We are beyond pleased with our experience with LeadOrigin. The team here has been such a great asset to our company and has contributed deeply to our companies growth.
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Average Client ROI
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