Workplace Safety Screening specializes in pre-employment drug testing, physicals, and safety compliance services, helping businesses ensure a safe and compliant workforce. By offering fast, reliable, and industry-compliant screenings, the company supports businesses across various industries, from healthcare and manufacturing to corporate offices and staffing agencies.
Securing corporate clients and simplifying the screening process for large businesses were key priorities for Workplace Safety Screening. While the company provided essential services, it faced challenges in standing out among larger competitors, improving visibility, and making its services more accessible for HR managers handling high-volume hiring.
To address these challenges, Workplace Safety Screening partnered with LeadOrigin to develop a targeted B2B marketing strategy. This strategy focused on improving search visibility, leveraging LinkedIn for corporate outreach, automating scheduling for client convenience, and building strong partnerships with staffing agencies. These efforts resulted in a 3X increase in corporate contracts, 50% higher engagement on LinkedIn, and a more streamlined scheduling system for clients.
Many companies needed reliable pre-employment drug testing and compliance services but were unaware of Workplace Safety Screening’s offerings. Competing with larger screening providers made it difficult to secure corporate contracts. The company also faced challenges in simplifying the scheduling process for HR managers handling high-volume hiring.
LeadOrigin developed a comprehensive marketing strategy designed to increase visibility, improve corporate outreach, and enhance the client experience:
LeadOrigin’s strategic marketing and automation efforts delivered measurable success:
LeadOrigin’s strategic marketing approach helped Workplace Safety Screening attract more corporate clients, build brand credibility, and enhance operational efficiency. By strengthening digital presence, improving outreach efforts, and automating key processes, the company positioned itself as a trusted leader in pre-employment screening and compliance services.
With a growing client base and a more efficient workflow, Workplace Safety Screening continues to support businesses in maintaining safe and compliant workplaces while simplifying the hiring process for HR teams.
Palo Alto
Austin
Houston
Manila
Cebu City
Palo Alto
Austin
Houston
Manila
Cebu City
